BRAND PROMOTION

BRAND PROMOTION

B N' THE SPICE CABINET

2024

B n’ the Spice Cabinet is an up-and-coming band in the Twin Cities, known for their unique sound and growing fanbase. The band’s original logo and graphic elements no longer aligned with the band’s evolving musical style and messaging.

I worked closely with the band to develop a fresh, cohesive brand identity that reflects their musical tone, including a new logo, color palette, typography, and photography style. I also created graphic elements for band posters and social media content, ensuring the visuals resonated with their audience. In addition, I designed promotional materials such as posters, stickers, and merchandise, helping to solidify the band’s visual presence and engage fans both online and offline.

  • brand guidelines

  • LOGO DESIGN

  • graphics

  • Art direction

  • social media

One of my favorite parts of this project was directing a photo shoot. From fine-tuning the lighting to guiding the band on posing, I ensured their unique voice and personality shone through. I collaborated with the photographer to explore angles, framing, and movement, capturing shots that embodied the band’s mood and the vibrant energy of their music.


*Photographs taken by Bryson Rosell

One of my favorite parts of this project was directing a photo shoot. From fine-tuning the lighting to guiding the band on posing, I ensured their unique voice and personality shone through. I collaborated with the photographer to explore angles, framing, and movement, capturing shots that embodied the band’s mood and the vibrant energy of their music.


*Photographs taken by Bryson Rosell

Designs by Alexa Vos

Some work was crafted in collaboration with coworkers.

Designs by Alexa Vos

Some work was crafted in collaboration with coworkers.