One of my favorite aspects of the branding is using the font Museo Moderno as the foundation for graphic elements. Select letters—C, F, L, M, N, Q, R, T, U, W, X, and Y—are transformed into abstract shapes, ensuring they no longer resemble letters while adding unique visual interest. Circles serve as a central design motif, often presented in a halftone pattern to create texture and depth.

The color palette plays a key role: green highlights the earthy, outdoor essence of dog training, while pops of orange and purple provide gender-neutral accents that draw attention to design details. Photography is intentionally selected to showcase dogs in action—whether playing or engaging in stimulating activities—to emphasize the brand’s dynamic and engaging approach.