Lattice provides organizations with a comprehensive human resource platform, allowing companies to unlock features tailored to their needs. However, many prospective and existing customers were unaware of the full range of services available. Educating businesses about the Lattice product suite became a key strategy for acquiring new customers and driving additional purchases from existing ones.

At Greyduck, my team and I developed a series of explainer videos highlighting various SaaS products within the Lattice platform. These videos were designed for use in internal sales decks and on their website. I storyboarded each video and, after collaborating with Lattice’s product marketing and design teams, created a cohesive visual campaign to unify the messaging and branding across all the explainer content.