Sesame Labs is the first marketing platform designed for Web3, requiring a strategic approach to introduce a new product and market. To support the launch of their seed funding campaign, Sesame Labs needed a compelling way to explain and showcase their vision, even without a fully developed SaaS platform.

At Greyduck, my team and I created a launch video that highlighted the challenges of Web3 marketing, demonstrated how the Sesame Labs platform would address them, and outlined how it would function. I developed detailed storyboards to illustrate how assets would be animated during production, designed clean layouts, and simplified the User Interface (UI) to focus on the most essential details.