Windings is a leader in designing, testing, manufacturing, and supporting custom electric motors, generators, and related components for numerous mission-critical industries. However, their website was hindering their growth, struggling to engage visitors due to a lack of brand consistency, unorganized text blocks, hidden information, pixelated images, and clunky navigation.

To address these issues, I collaborated with art director Ashley Wiermaa to create refined brand guidelines that emphasized Windings’ identity of precision and expertise, enhancing their color palette, typography, photography, and graphic elements. Additionally, I partnered with web director Ben Callow to reorganize the site’s content and streamline the user journey—from service landing pages to expert blog posts—ensuring a cohesive and engaging digital presence.